BienVita | E-Commerce Development
BienVita is an authentic Korean Skincare company that is preparing for their US launch. Bien Vita was founded by a cosmetics expert and Korean university professor. With her sister, an esthetician at a Dermatology clinic, they co-led the medical skin care program 20 years ago, creating a new set of techniques and skincare programs for dermatologists and cosmetic surgeons.
- Research & Insights
- Brand Positioning & Strategy
- Web App Design & Development
- HTML & CSS
Understanding the Roots
The BienVita opportunity was brought to me and the JOLT team early in the development of their Go to Market (United States) strategy. The BienVita team was ready to take their organic cosmetic products that they have seen great success in South Korea to the U.S market. They were looking to partner with a U.S digital agency to handle the website and marketing strategy.
With such an exciting opportunity, JOLT wanted to handle all things digital on this because we do our best work when we build multiple products & services in conjunction. This is true due to our extensive market research phase. The team first conducts research on the skincare industry looking for insights on design, e-commerce user flows, messaging, and digital marketing strategies. From here, we can develop the core values and messaging that will define the website and digital marketing strategy.
Results that Show
JOLT designed this site with two main user groups in mind: uninformed Korean Skin Care customers and Well Informed Korean Skin Care customers. We tailored our design to match the priority of the two groups so that either group could find information catered to their knowledge level. The aesthetic of the site is simple, but vibrant. We used natural colors and imagery of the ingredients to emphasize the organic ingredients used in BienVita’s products.BienVita will launch by the end of 2018!
* Password for demo site: WeAreTesting