Fenix Property Group
Fenix Property Group is a real estate development firm focusing on the purchase and rehabilitation of properties in Southeastern Pennsylvania. To separate themselves from the saturated home-buying space in Philadelphia, they focus on rehabilitation projects to help improve communities. My JOLT team was approached by Fenix to update their site that was last touched in 2016.
Fenix had established themselves in the real estate community but wanted to take the next step by using their site to create some inbound marketing opportunities. The goal was simple: create a well-designed website the showcased the vision and values to lead potential home sellers or buyers to contact Fenix PG.
I took lead on this project and worked closely with the Fenix team to work quickly during this design sprint. We started with a series of wireframes to define the overall user flow and design aesthetic. Upon approval, I began developing in WordPress. Although there wasn’t a heavy technical task, the key to this project was in the details. Touches of color helped define the importance of certain information, and a close look at the copy was pivotal to nailing the brand positioning.